Online news is the new king!
As per ACMA’s report on “Local content in regional Australia—2017” 86 per cent of regional residents believe local news is important and 87 per cent are satisfied with its overall quality.
Regional Australians report that television (34 per cent) and print media (21 per cent) are their most preferred sources of local news, with commercial television being the most trusted (21 per cent), according to Australian Communications and Media Authority research released today.
The interesting findings about where from does regional Australians go to access local news –
- Regional Australians using social media (18 per cent) and websites (26 per cent) to access local news
- This has significantly increased since 2013
Older regional Australians use and prefer traditional sources such as television, newspapers and radio for local content and local news, while younger regional Australians have significantly increased their use of and preference for online sources such as websites and social media.
Regional Australians are more likely to report having access to all the local content they would like in areas where commercial television local content obligations are in place.
Trust in local news
- Most trusted: Commercial TV (21 per cent)
- ABC: ABC TV (10 per cent), local ABC radio (15 per cent)
- Online: Social media (four per cent), websites (nine per cent)
Reliability for late-breaking local news
- Most reliable: Commercial TV (24 per cent)
- ABC: ABC TV (eight per cent), local ABC radio (14 per cent)
- Online: Social media (12 per cent), websites (14 per cent)
Regional TAM report